By Jeremy Tiers, Senior Director of Admissions Services2 minute readDepending on how you phrase questions you’re either going to get no answer, the “right” answer (Aka the answer a prospective student thinks they’re supposed to give you), or an insightful answer full of valuable context …
Do You Know What They’re Really Thinking?
By Jeremy Tiers, Senior Director of Admissions Services3 minute readLet‘s talk about something you probably already know.This generation of prospective students thinks differently than a lot of college admissions and marketing professionals.I’m bringing this up because a …
You Need To Consistently Do This
By Jeremy Tiers, Senior Director of Admissions Services1 minute readIn last week’s article, I made the statement that successfully recruiting your next class of students ultimately comes down to consistently doing 10 or 11 little things well.One of the key pieces of data we continue …
Stop Saying These Three Words
By Jeremy Tiers, Senior Director of Admissions Services2 minute readConsidering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid.There are three words in particular that a lot of admissions counselors, …
Stop Making This Mistake
By Jeremy Tiers, Senior Director of Admissions Services2 minute readIn the words of one rising high school senior, “We don't want college search pamphlets, flyers, and emails with a list of majors and every other kind of information on it. We want something shorter and more …