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Personalization

Admissions, Creative Approaches, Increasing Engagement, Personalization, Standing Out · April 8, 2025

Advice To Get Responses From New Inquiries

By Jeremy Tiers, Vice President of Admissions Services2 minute readDealing with seniors who got a late start on their college search process is a common scenario each year for admissions teams around the country.Your newer inquiry pool can be broken down into two smaller groups – those …

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Admissions, Effective Questioning, Improving Customer Service, Personalization · January 14, 2025

How To Improve The Responses You Give

By Jeremy Tiers, Vice President of Admissions Services2 minute readHere’s something important we’ve learned from tracking tens of thousands of admissions interactions over the past 10+ years:A lot of admissions counselors and tour guides are great at answering questions. Many however …

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Admissions, Personalization, Phone Calls, Standing Out, Text Messaging · November 19, 2024

The Next Big Thing In Recruiting Communication?

By Jeremy Tiers, Vice President of Admissions Services2 minute readLast week during the session I co-led at the American Marketing Association Symposium for Higher Ed, one of the updated pieces of data I shared is that only 17.9% of students felt like the communications they received from …

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Admissions, Personalization, Standing Out, Storytelling · October 29, 2024

Stop Saying The Same Thing

By Jeremy Tiers, Vice President of Admissions Services2 minute readDoes this sound like you?You’re looking for a restaurant recommendation or maybe you’ve recently moved and need a new doctor or dentist. You ask your friends, or you go to Google and do a search.The result? You get …

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Admissions, Admitted Student Days, E-Mail, Personalization, Text Messaging · February 6, 2024

How To Personalize Your Admitted Student Day Messages

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read After last week’s news of an additional delay when it comes colleges receiving FAFSA information (ISIRs) from the federal government, I received a bunch of emails and texts from enrollment leaders wanting to discuss, …

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