By Jeremy Tiers, Director of Admissions Services College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors.The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …
Giving Them More Authenticity and Personalization
By Jeremy Tiers, Director of Admissions Services Discussions about authenticity and personalization have dominated my summer.They were hot topics at last week’s eduWeb Digital Summit. Conversations about them consistently pop up in my Twitter and LinkedIn feeds. I’m now getting …
A Quick But Super Important Reminder
By Jeremy Tiers, Director of Admissions Services College admissions professionals are, by nature, a process-oriented group.New names come into your CRM, you begin sending them various communications, and you make every effort to secure a campus visit or get them to apply as …
What’s Your Plan for This?
By Jeremy Tiers, Director of Admissions Services What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect?I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that …
How to Figure Out If All Those New Names Are Really Interested
By Jeremy Tiers, Director of Admissions ServicesDuring my travels the past few weeks, two clients posed the same question that’s probably on the mind of a lot of admissions counselors and directors as they comb through a new list of names for this next recruiting cycle:“How do I find out if …