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Personalization

Admissions, E-Mail, Increasing Engagement, Letters, Personalization, Standing Out · July 9, 2019

What’s Your Plan for This?

By Jeremy Tiers, Director of Admissions Services      What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect?I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that …

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Admissions, E-Mail, Effective Questioning, Letters, Personalization · September 12, 2017

How to Figure Out If All Those New Names Are Really Interested

By Jeremy Tiers, Director of Admissions ServicesDuring my travels the past few weeks, two clients posed the same question that’s probably on the mind of a lot of admissions counselors and directors as they comb through a new list of names for this next recruiting cycle:“How do I find out if …

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Admissions, Personalization, Strategy · July 26, 2016

Developing Your Recruiting Relationship

by Jeremy Tiers, Director of Admissions ServicesAt a time when colleges and universities are looking especially hard at the bottom line, admissions professionals must be able to consistently market and sell their school to prospective students and their parents. That’s the bottom line.One of …

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Admissions, Personalization · November 10, 2015

How This Approach Will Help You Increase Your Enrollment

by Jeremy Tiers, Director of Admissions ServicesDuring a recent layover at O’Hare airport in Chicago while on my way to lead one of our staff training workshops, I did what I usually do between flights - pay a visit to Starbucks. While waiting to pick up my order I heard the barista say …

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