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Strategy

Admissions, Closing, Conversion and Yield, Personalization, Sales Basics, Standing Out, Strategy · January 3, 2023

Are You Doing This Enough?

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readI continue to find that too often colleges and universities don’t give prospective students and their parents (at all stages) enough of this when sharing different things about their student experience and value …

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Admissions, Creative Approaches, Sales Basics, Strategy, Transparency · October 25, 2022

Things You Can Do To Be More Authentic

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read“Stop making college life seem too perfect. We know it's going to be difficult, so be genuine and true about it, and tell us about challenges and your resources when we need assistance.”“When a college talks too …

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Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 9, 2022

Stop Using These Three Words

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readConsidering how hard it is to get and keep another person’s attention these days, it’s important to know which words and phrases to avoid.There are three words in particular that a lot of admissions counselors and …

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Admissions, Conversion and Yield, Strategy · May 10, 2022

How To Effectively Recruit Those Late Seniors

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readWhat if you only have a month or two to convince those new inquiries that your school is the right fit?While your approach needs a little tweaking, a lot of the same traditional tactics that we teach admissions …

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Admissions, Conversion and Yield, Parents, Strategy · April 19, 2022

One More Tip For Getting Deposits

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readAfter last week’s article, a handful of admissions counselors emailed me looking for additional advice and tips to help generate more deposits.If you’re looking for a commitment from an admitted student, here’s …

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