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Strategy

Admissions, Creative Approaches, Psychology, Strategy · April 29, 2025

Use This One Word More When You Talk To Students

By Jeremy Tiers, Vice President of Admissions Services1 minute readWe both know that words are powerful. Slight tweaks in language can be the difference between a detailed response, a lackluster response, or no response at all.During a recent yield workshop I encouraged a group of …

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Admissions, Closing, Conversion and Yield, Decision Time, Effective Questioning, Increasing Engagement, Standing Out, Strategy · February 4, 2025

A Common Problem Especially With Admitted Students

By Jeremy Tiers, Vice President Of Admissions Services2 minute readIt’s something that every admissions counselor deals with each year regardless of the type or size of institution they work for.At some point in the college search process, usually in the later stages, a lot of students …

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Admissions, Creative Approaches, Effective Questioning, Strategy · October 15, 2024

Another Communication Strategy You Should Try

By Jeremy Tiers, Vice President of Admissions Services1 minute readIn previous articles I’ve explained that prospective students will talk and share more if you ask better questions – ones that are casual, direct, and narrow.Sometimes though you can ask a great question and students …

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Admissions, E-Mail, Strategy · September 24, 2024

Strategy For Communicating With Your Inquiries

By Jeremy Tiers, Vice President of Admissions Services2 minute readPart of territory management involves using data to do proactive, targeted, and personalized outreach each week.During the training workshops we lead, I encourage admissions counselors to always be looking for different …

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Admissions, Strategy · June 25, 2024

Always Ask Students What They Think About This

By Jeremy Tiers, Vice President of Admissions Services3 minute readNo matter how good you and your colleagues are at storytelling and making a logical case as to why it makes sense for a student to consider or choose your school, there are two opinions that are almost impossible to change …

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