By Jeremy Tiers, Director of Admissions Services How would prospective students and parents describe the interactions they have with you and your campus community, as well as the emails, letters, and other communications that make up your enrollment communications plan? What do you think …
Ideas That Will Improve Your Emails
By Jeremy Tiers, Director of Admissions Services Students continue to tell us that email is their preferred method of communication with colleges and universities during the college search process.How do you think those same students (and their parents) would describe the emails that …
Wanted to Make Sure You’re Talking About These 3 Things
By Jeremy Tiers, Director of Admissions Services College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors.The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …
Giving Them More Authenticity and Personalization
By Jeremy Tiers, Director of Admissions Services Discussions about authenticity and personalization have dominated my summer.They were hot topics at the recent eduWeb Digital Summit. Conversations about them consistently pop up in my Twitter and LinkedIn feeds. I’m now getting …
A Quick But Super Important Reminder
By Jeremy Tiers, Director of Admissions Services College admissions professionals are, by nature, a process-oriented group.New names come into your CRM, you begin sending them various communications, and you make every effort to secure a campus visit or get them to apply as …