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Admissions

Admissions, Effective Questioning, Increasing Engagement, Sales Basics · February 23, 2021

Casual Questions Get You A Better Response

By Jeremy Tiers, Director of Admissions Services1 minute read“A lot of students have been telling me they’re worried about making the wrong decision. How do you feel when you think about picking your college <First Name>?”If you haven’t asked your admitted students that …

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Admissions, Creative Approaches, Effective Questioning, Objections, Standing Out, Strategy · February 16, 2021

Don’t Miss This Important Communication Tip

By Jeremy Tiers, Director of Admissions Services2 minute readOne of the biggest things I’ve talked about over the years is the importance of asking students (as well as parents and family members) direct and intentional questions. This should happen regularly during all stages of the …

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Admissions, Building Trust, Consistency, Conversion and Yield, Decision Time · February 9, 2021

Let’s Talk About College Decision-Making Factors

By Jeremy Tiers, Director of Admissions Services3 minute readDuring a recent training workshop we were talking about college decision-making factors – what students say is very important and what’s not that important. One of the counselors went on to ask me what will be different for …

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Admissions, E-Mail, Increasing Engagement, Letters · February 2, 2021

If We’re Being Honest…

By Jeremy Tiers, Director of Admissions Services2 minute readIf we’re being honest, colleges and universities should be auditing their enrollment communications plan every single year. And I would also add that one of the primary goals for each message you send should be to create …

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Admissions, Conversion and Yield, Decision Time, Standing Out, Storytelling · January 26, 2021

Two Super Important Questions They Need Answered

By Jeremy Tiers, Director of Admissions Services4 minute readTwo years ago it was asking about fear, and in 2020 it was the importance of personalization. I really emphasized both of those topics during training workshops, conferences I spoke at, and on Twitter and LinkedIn because they …

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