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Psychology

Admissions, Creative Approaches, Psychology, Strategy · April 29, 2025

Use This One Word More When You Talk To Students

By Jeremy Tiers, Vice President of Admissions Services1 minute readWe both know that words are powerful. Slight tweaks in language can be the difference between a detailed response, a lackluster response, or no response at all.During a recent yield workshop I encouraged a group of …

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Admissions, Objections, Psychology, Repetition, Standing Out · September 17, 2024

You Need To Always Give Context Because

By Jeremy Tiers, Vice President of Admissions Services3 minute readHow often have you read or said something like, “We have a welcoming and supportive community.” Or, “96% of our students are employed in a job they love or continuing their education within a year of graduating.”Here’s …

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Admissions, Creative Approaches, Effective Questioning, Increasing Engagement, Psychology · August 13, 2024

Another Secret For Getting Students To Talk

By Jeremy Tiers, Vice President of Admissions Services1 minute readI’ve explained in previous articles that casual questions lead to better responses.Here’s another communication secret when it comes to increasing your chances for a response from students. It’s a strategy that I continue …

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Admissions, Effective Questioning, Improving Customer Service, Increasing Engagement, Psychology, Sales Basics · November 28, 2023

Stop ‘Checking In’ With Students

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read This month I’ve shared multiple articles that discuss the value of asking direct questions. If you missed those or want a quick review, go here.A couple of weeks ago I received a message from a newsletter reader …

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Admissions, Anticipation, Effective Questioning, Increasing Engagement, Leadership, Motivation, Psychology, Sales Basics, Storytelling · March 28, 2023

Lessons You Can Learn From The NCAA Tournament

By Jeremy Tiers, Senior Director of Admissions Services 4 minute read How’s your bracket? Probably terrible like most. I feel pretty good that I picked one of the Final 4 teams correctly (UConn).March Madness is always unpredictable, but the 2023 men’s basketball tournament has been …

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