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Standing Out

Admissions, College Information Sessions, Standing Out, Travel Season · September 19, 2023

3 Topics Students Want Information About Early On

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Last week I had a Zoom chat with an Admissions Counselor who recently started her role with one of our college partner schools.She had just finished reading my article about college fairs, and while thinking about …

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Admissions, Building Trust, Creative Approaches, Improving Customer Service, Sales Basics, Standing Out, Storytelling · August 22, 2023

Tip To Help You Be More Genuine

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read As humans we value honesty and authenticity from others, a lot.Unfortunately, most prospective students continue to feel like the communications they receive during their college search are copied and pasted to …

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Admissions, Building Trust, E-Mail, Improving Customer Service, Letters, Phone Calls, Sales Basics, Standing Out, Text Messaging, Travel Season · July 18, 2023

Stop Sounding So Robotic And Scripted

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Whenever we ask students to offer advice about communicating with their generation during the college search process, feedback similar to these three quotes appears every single time.“A lot of the mail and emails …

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Admissions, Creative Approaches, Increasing Engagement, Standing Out · January 24, 2023

How You Can Improve The Responses You Send Students

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readOne of the things we’ve learned from tracking tens of thousands of admissions interactions over the past 8+ years is the more a counselor probes and digs, and the longer they can keep a conversation about a particular …

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Admissions, Closing, Conversion and Yield, Personalization, Sales Basics, Standing Out, Strategy · January 3, 2023

Are You Doing This Enough?

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readI continue to find that too often colleges and universities don’t give prospective students and their parents (at all stages) enough of this when sharing different things about their student experience and value …

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