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Standing Out

Admissions, Creative Approaches, Effective Questioning, Objections, Standing Out, Strategy · February 16, 2021

Don’t Miss This Important Communication Tip

By Jeremy Tiers, Director of Admissions Services2 minute readOne of the biggest things I’ve talked about over the years is the importance of asking students (as well as parents and family members) direct and intentional questions. This should happen regularly during all stages of the …

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Admissions, Conversion and Yield, Decision Time, Standing Out, Storytelling · January 26, 2021

Two Super Important Questions They Need Answered

By Jeremy Tiers, Director of Admissions Services4 minute readTwo years ago it was asking about fear, and in 2020 it was the importance of personalization. I really emphasized both of those topics during training workshops, conferences I spoke at, and on Twitter and LinkedIn because they …

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Admissions, E-Mail, Increasing Engagement, Standing Out, Text Messaging, Using Personalization · January 5, 2021

Time To Stop Doing These Two Things?

By Jeremy Tiers, Director of Admissions Services3 minute readIf you’re reading today’s article, connecting and engaging with teenagers and other young people is probably a core part of your job. Both can definitely be a challenge.A big reason why is the words and language that get …

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Admissions, College Information Sessions, Increasing Engagement, Standing Out, Virtual Events · December 15, 2020

Check Out What Else These Seniors Said

By Jeremy Tiers, Director of Admissions Services Last month I shared the results of how 31,000 high school seniors were feeling about their college search. The massive survey project that we partnered with Niche on produced some pretty eye opening feedback.Along with those insights, I …

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Admissions, E-Mail, Standing Out, Storytelling, Virtual Events · October 6, 2020

A Growing Problem

By Jeremy Tiers, Director of Admissions Services A lot of the emails that colleges and universities send prospective students and families continue to be filled with generalized facts, figures, phrases, and features of their campus, academic programs, etc. The same thing is also happening …

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