By Jeremy Tiers, Vice President of Admissions Services2 minute readLove them or hate them, phone calls absolutely still need to be a part of your student recruitment communications strategy as we enter 2025.You might be saying, “Why Jeremy? Nobody answers their phone.”That part of …
The Next Big Thing In Recruiting Communication?
By Jeremy Tiers, Vice President of Admissions Services2 minute readLast week during the session I co-led at the American Marketing Association Symposium for Higher Ed, one of the updated pieces of data I shared is that only 17.9% of students felt like the communications they received from …
Tips To Help You Sound Less Robotic
By Jeremy Tiers, Vice President of Admissions Services3 minute readWhenever we ask students to give advice about communicating with Gen Z during the college search process, large amounts of quotes similar to these two continue to appear.“We want something that feels personal and sounds …
Tips That Will Improve Your Phone Calls
By Jeremy Tiers, Senior Director of Admissions Services 4 minute read Put up your hand if you don’t enjoy making phone calls to prospective students. When I ask that question during a workshop or conference session I’m leading, 75-80% of the audience reaches for the sky.The reason …
Stop Sounding So Robotic And Scripted
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Whenever we ask students to offer advice about communicating with their generation during the college search process, feedback similar to these three quotes appears every single time.“A lot of the mail and emails …