By Jeremy Tiers, Director of Admissions Services What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect?I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that …
The Shorter the Better
By Jeremy Tiers, Director of Admissions Services You’ve probably heard this but it bears repeating. The human attention span is at its lowest ever…lower than a goldfish according to some studies.Depending on which study you read, our attention span is between six and nine seconds …
We Have No Melt Plan, Help Please!
By Jeremy Tiers, Director of Admissions Services That’s literally what the first line of the email said when I opened it last week. It came from a Director of Admissions in the South, and a regular reader of this newsletter. Her school is slightly ahead year over year in both admits …
We Need to Talk About Those Emails and Letters
By Jeremy Tiers, Director of Admissions Services We need to talk about them because words like confusing, overwhelming, and boring continue to show up in our surveys way too often when we ask students about the emails and letters they receive, and the conversations they have, with …
How Many of These 29 Things Are You Doing?
By Jeremy Tiers, Director of Admissions Services There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook.My first thought was to pass along …