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Letters

Admissions, E-Mail, Letters · November 6, 2018

We Need to Talk About Those Emails and Letters

By Jeremy Tiers, Director of Admissions Services      We need to talk about them because words like confusing, overwhelming, and boring continue to show up in our surveys way too often when we ask students about the emails and letters they receive, and the conversations they have, with …

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Admissions, E-Mail, Increasing Engagement, Letters, Phone Calls, Storytelling · October 16, 2018

How Many of These 29 Things Are You Doing?

By Jeremy Tiers, Director of Admissions Services  There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook.My first thought was to pass along …

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Admissions, E-Mail, First Impression, Letters · September 18, 2018

What You Should Do With All Those New Names

By Jeremy Tiers, Director of Admissions Services    As your admissions team navigates through college fairs and high school visits, I’m sure everyone has been accumulating plenty of new names to add to your database. Once those leads are inputted, now what? How are you going to get those …

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Admissions, E-Mail, Letters · June 26, 2018

Two More Things I Need to Tell You

By Jeremy Tiers, Director of Admissions Services  Happy Tuesday. It’s crazy to think we’re in the final days of June already!Last week my article focused on the first communication piece that you send to prospective students…what kind, who should it come from, etc. If you missed it, …

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Admissions, E-Mail, Increasing Engagement, Letters · June 19, 2018

The First Contact Piece You’re Sending

By Jeremy Tiers, Director of Admissions Services  Between starting work with new clients and being asked to audit individual letters and emails, the first contact piece is something I’ve been spending a lot of time on these past few weeks.It’s an extremely important communication …

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