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Letters

Admissions, E-Mail, Letters · October 17, 2017

Is This How They Would Describe Your Communications?

By Jeremy Tiers, Director of Admissions Services“Confusing” and “overwhelming”.Those were the two words a high school junior used to describe the college recruiting process, namely the NCAA rulebook, to me this past week. The young man is a football player whose dad is the brother-in-law of …

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Admissions, E-Mail, Effective Questioning, Letters, Personalization · September 12, 2017

How to Figure Out If All Those New Names Are Really Interested

By Jeremy Tiers, Director of Admissions ServicesDuring my travels the past few weeks, two clients posed the same question that’s probably on the mind of a lot of admissions counselors and directors as they comb through a new list of names for this next recruiting cycle:“How do I find out if …

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Admissions, E-Mail, Letters, Psychology, Sales Basics · June 27, 2017

The Power of ‘3’ When You Recruit Students

By Jeremy Tiers, Director of Admissions ServicesDuring my travels this month, I’ve heard from a number of admissions counselors who are trying to figure out how to best connect with today’s teenage prospect. Everyone wants a competitive edge as they begin to build relationships with this next …

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Admissions, E-Mail, Letters · March 21, 2017

Two Student Recruitment Secrets

By Jeremy Tiers, Director of Admissions ServicesWhen was the last time you sat down either by yourself, with your admissions colleagues, or with your school’s marketing team and really took a hard look at the recruitment communications that you’re sending out? It’s an important question, and if …

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Admissions, E-Mail, First Impression, Letters · October 11, 2016

How to Make the Most of All Those New Prospect Names

by Jeremy Tiers, Director of Admissions ServicesAs your admissions team navigates through college fairs and high school visits I’m sure everyone has been accumulating plenty of new names to add to your database.A popular question I’m asked this time of year goes something like, “How do we …

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