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Letters

Admissions, E-Mail, Increasing Engagement, Letters · June 19, 2018

The First Contact Piece You’re Sending

By Jeremy Tiers, Director of Admissions Services  Between starting work with new clients and being asked to audit individual letters and emails, the first contact piece is something I’ve been spending a lot of time on these past few weeks.It’s an extremely important communication …

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Admissions, E-Mail, Letters, Psychology · June 5, 2018

What Are You Doing About This?

By Jeremy Tiers, Director of Admissions Services  You probably know this but it bears repeating – the average attention span is now eight seconds long. To give you context, according to some studies, that’s less than the nine-second attention span of your average goldfish.The 2018 …

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Admissions, Conversion and Yield, E-Mail, First Impression, Improving Customer Service, Letters, Standing Out · May 29, 2018

They’re Everywhere! More Recruiting Tips From My Travels

By Jeremy Tiers, Director of Admissions Services  What a way to end my spring travel. Last week started with 48 hours in Atlantic City during which I gave the keynote speech at NJACAC and presented a breakout session. Then it was home for 12 hours to sleep in my own bed and have breakfast …

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Admissions, E-Mail, Letters · January 30, 2018

The Goal When You Send That Email or Letter

by Jeremy Tiers, Director of Admissions Services      I ask that question regularly when I’m speaking to college admission professionals at workshops and conferences. Today, I’m asking it to you.When your school sends a recruitment email or letter to a student or to a parent …

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Admissions, Campus Visit, Letters, Social Media, Storytelling · December 12, 2017

How Are You Really Different?

by Jeremy Tiers, Director of Admissions Services      That is one of the biggest questions that prospective students want you to answer for them during the student recruitment process.Just about every college and university has a campus, classrooms, professors, residence halls, a …

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