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Letters

Admissions, College Information Sessions, E-Mail, First Impression, Increasing Engagement, Letters, Personalization, Phone Calls, Social Media, Standing Out, Text Messaging, Virtual Events · July 7, 2020

Wow! Are Your Communications Making Them Feel Like This?

By Jeremy Tiers, Director of Admissions Services    "I got through 10 lines of the handbook and just put it down because it became so frustrating and overwhelming at times.”That quote came from San Antonio Spurs forward DeMar DeRozan last week when he was asked about the 113-page health …

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Admissions, E-Mail, First Impression, Letters, Personalization · June 9, 2020

Let’s Talk About Your First Contact With Rising Seniors

By Jeremy Tiers, Director of Admissions Services    We’re almost to the middle of June, and many colleges and universities are still focused on the Class of 2020 which is understandable. Coronavirus has led to more decisions being made later, plus the chances for melt this year are …

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Admissions, E-Mail, Letters, Phone Calls, Psychology, Social Media, Text Messaging · October 29, 2019

Are Your Communications Wearing Them Out?

By Jeremy Tiers, Director of Admissions Services    The world we live in is full of choices. We’re all getting marketed to daily from so many different directions that our brains quickly get tired.Add in the growth of social networking apps and the fact that just about everybody’s …

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Admissions, E-Mail, Increasing Engagement, Letters, Personalization, Standing Out · July 9, 2019

What’s Your Plan for This?

By Jeremy Tiers, Director of Admissions Services      What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect?I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that …

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Admissions, E-Mail, Increasing Engagement, Letters · May 21, 2019

The Shorter the Better

By Jeremy Tiers, Director of Admissions Services      You’ve probably heard this but it bears repeating. The human attention span is at its lowest ever…lower than a goldfish according to some studies.Depending on which study you read, our attention span is between six and nine seconds …

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