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Storytelling

Admissions, Conversion and Yield, Storytelling · March 4, 2025

6 Things Your Admitted Students Want To Know

By Jeremy Tiers, Vice President of Admissions Services2 minute readLast week I got two separate emails – one from an Admissions Counselor and the other from an Associate Director of Recruitment Communication. Both messages asked about communicating with admitted students – specifically what …

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Admissions, Personalization, Standing Out, Storytelling · October 29, 2024

Stop Saying The Same Thing

By Jeremy Tiers, Vice President of Admissions Services2 minute readDoes this sound like you?You’re looking for a restaurant recommendation or maybe you’ve recently moved and need a new doctor or dentist. You ask your friends, or you go to Google and do a search.The result? You get …

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Admissions, Storytelling · July 23, 2024

The Gen Z Students You’re Recruiting Want More Of This

By Jeremy Tiers, Vice President of Admissions Services3 minute readNext week in Florida I’ll be leading my first of 7 recruiting workshops in a 30 day span on different campuses across of the country.When it comes to my dinner choice after a long day of speaking, I tend to prefer a nice …

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Admissions, Building Trust, Creative Approaches, Improving Customer Service, Sales Basics, Standing Out, Storytelling · August 22, 2023

Tip To Help You Be More Genuine

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read As humans we value honesty and authenticity from others, a lot.Unfortunately, most prospective students continue to feel like the communications they receive during their college search are copied and pasted to …

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Admissions, Storytelling · August 8, 2023

Advice To Help You Connect With More Students

By Jeremy Tiers, Senior Director of Admissions Services 4 minute read Throughout the summer I’ve been asked numerous times by admissions leaders how they can turn more prospects or suspects into inquiries, and/or generate more applications this cycle.As we’ve been talking through …

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