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Storytelling

Admissions, Creative Approaches, Standing Out, Storytelling · August 30, 2022

What Makes You Different Than Everybody Else?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readMost of the emails, letters, and brochures that colleges and universities are sending prospective students right now are filled with facts, figures, history, and blanket, generalized statements.You know the ones I’m …

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Admissions, Storytelling · July 19, 2022

One Way To Be More Genuine With Students

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readWhen it comes to the way colleges communicate with prospective students, authenticity has been a buzzword for the past few years.I understand that consistently finding ways to be authentic and genuine can be a …

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Admissions, Admitted Student Days, Conversion and Yield, Storytelling · April 5, 2022

Pull Back The Curtain And Tell More Stories

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readLast year during the NCAA Men’s Basketball Tournament it was 101-year-old nun Sister Jean from Loyola University Chicago who reminded us that the people behind a college’s ‘brand’ play an important role in new student …

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Admissions, Storytelling · March 15, 2022

Improve Your Communications One Story At A Time

By Ethan Penland, Director of Admissions Services4 minute readAlthough I graduated with a degree in English, I’ve never been a big reader. But, this year, I have a goal to read at least a book a month.The books I prefer reading are ones that bring a new perspective–self-improvement, …

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Admissions, Conversion and Yield, Standing Out, Storytelling · February 1, 2022

They Need You To Explain These Two Things

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readOne of the biggest things prospective students at all stages struggle with during their college search is being able to differentiate between schools, especially colleges that are similar in size and/or …

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