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Storytelling

Admissions, Fear, Psychology, Storytelling, Strategy · September 15, 2020

They’re Scared! Ask Them About That

By Jeremy Tiers, Director of Admissions Services Fact – Every prospective student regardless of where they’re at in their college search is scared, nervous, or worried about something. For many, according to our ongoing focus group research, it’s actually multiple things. And those fears …

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Admissions, Conversion and Yield, Decision Time, Storytelling · April 28, 2020

Tiebreakers When it Comes to Picking a College

By Jeremy Tiers, Director of Admissions Services    Think about some of the biggest decisions you’ve made in your life – things like buying a car, a house, moving to a new city/state for a job, changing jobs or careers, or getting married. For most of us there was a process involved with …

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Admissions, Conversion and Yield, Decision Time, Personalization, Storytelling · February 11, 2020

Wanted to Make Sure You’re Talking About These 3 Things

By Jeremy Tiers, Director of Admissions Services    College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors.The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …

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Admissions, Storytelling · February 4, 2020

Why Storytelling is Your Best Yield Strategy (and How to Use It)

By Jeremy Tiers, Director of Admissions Services    Around this time each year I get asked by admissions counselors and leaders what the best yield strategy is. I would argue there are a number of different things that you can do at various stages to increase your chances of getting a …

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Admissions, Conversion and Yield, Storytelling · January 22, 2019

How Often Will You Use This Yield Strategy?

By Jeremy Tiers, Director of Admissions Services      Tomorrow I’m off to Wisconsin to lead my fourth workshop of 2019. As you might imagine, talking about how to convert undecided students will be a big focus, just like it was in the previous three.Storytelling remains one of the …

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