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Storytelling

Admissions, Psychology, Standing Out, Storytelling · August 24, 2021

Why Should They Choose Your School?

By Jeremy Tiers, Senior Director of Admissions Services3 minute read“You know how you always ask students what make them different? Tell us what makes y'all different. Why should I choose your school over anything else?”That quote from a high school junior appeared in a national …

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Admissions, E-Mail, Letters, Psychology, Sales Basics, Social Media, Storytelling · March 23, 2021

Important Reminder From A 101 Year-Old Nun

By Jeremy Tiers, Director of Admissions Services2 minute readPrior to the 2018 NCAA men’s basketball tournament, you had probably never heard of Sister Jean Dolores-Schmidt unless you worked at Loyola University Chicago. That all changed in a matter of weeks when 11-seed Loyola made a …

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Admissions, Conversion and Yield, Increasing Engagement, Standing Out, Storytelling · March 9, 2021

Don’t Forget! Facts Tell and Stories Sell

By Jeremy Tiers, Director of Admissions Services5 minute readEvery year around this time, I find myself saying the following statement a lot. If you want to generate more deposits and commitments from your admitted students, incorporate more storytelling and become a better …

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Admissions, Conversion and Yield, Decision Time, Standing Out, Storytelling · January 26, 2021

Two Super Important Questions They Need Answered

By Jeremy Tiers, Senior Director of Admissions Services4 minute readTwo years ago it was asking about fear, and in 2020 it was the importance of personalization. I really emphasized both of those topics during training workshops, conferences I spoke at, and on Twitter and LinkedIn …

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Admissions, E-Mail, Standing Out, Storytelling, Virtual Events · October 6, 2020

A Growing Problem

By Jeremy Tiers, Director of Admissions Services A lot of the emails that colleges and universities send prospective students and families continue to be filled with generalized facts, figures, phrases, and features of their campus, academic programs, etc. The same thing is also happening …

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