By Jeremy Tiers, Director of Admissions Services2 minute readPrior to the 2018 NCAA men’s basketball tournament, you had probably never heard of Sister Jean Dolores-Schmidt unless you worked at Loyola University Chicago. That all changed in a matter of weeks when 11-seed Loyola made a …
Don’t Forget! Facts Tell and Stories Sell
By Jeremy Tiers, Director of Admissions Services5 minute readEvery year around this time, I find myself saying the following statement a lot. If you want to generate more deposits and commitments from your admitted students, incorporate more storytelling and become a better …
Two Super Important Questions They Need Answered
By Jeremy Tiers, Senior Director of Admissions Services4 minute readTwo years ago it was asking about fear, and in 2020 it was the importance of personalization. I really emphasized both of those topics during training workshops, conferences I spoke at, and on Twitter and LinkedIn …
A Growing Problem
By Jeremy Tiers, Director of Admissions Services A lot of the emails that colleges and universities send prospective students and families continue to be filled with generalized facts, figures, phrases, and features of their campus, academic programs, etc. The same thing is also happening …
They’re Scared! Ask Them About That
By Jeremy Tiers, Director of Admissions Services Fact – Every prospective student regardless of where they’re at in their college search is scared, nervous, or worried about something. For many, according to our ongoing focus group research, it’s actually multiple things. And those fears …