by Jeremy Tiers, Director of Admissions ServicesThe other day during a phone conversation with an admissions counselor he referred to talking with prospective students as “complicated”. I’m sure many of you would echo that sentiment.As you prepare to have conversations with a brand new class …
How to Make Sure Your Recruiting Messages Get Read
by Jeremy Tiers, Director of Admissions ServicesTwo of the ongoing challenges for many admissions and enrollment teams across the country are:Getting a prospective student to open the communications that come after your first letter or email Getting the student to actually read those …
6 Pointers for Creating Impactful Recruiting Letters
by Jeremy Tiers, Director of Admissions ServicesIt’s the first thing my 6-year old daughter does when she gets off the school bus: She runs over to the mailbox to retrieve our mail.This started about a year ago after she received a recruiting letter, of sorts. She had received mail before …
How You Can Take the Early Lead With Juniors
by Jeremy Tiers, Director of Admissions ServicesAre you ready to tackle the Class of 2021?Yes, I know…you’re still working on this current group of students which is why each of my articles over the past six weeks has focused on conversion and yield. So, if you’re wondering what kinds of …
Your Recruiting Letters and Emails Must Do These 3 Things
by Jeremy Tiers, Director of Admissions ServicesWhen we work with an admissions department to adjust their recruiting strategies some of the advice we give goes against what their institution has been doing for years.I’m used to hearing feedback like, “It doesn’t feel right,“ and “Jeremy, I …