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Standing Out

Admissions, Creative Approaches, Increasing Engagement, Standing Out · January 24, 2023

How You Can Improve The Responses You Send Students

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readOne of the things we’ve learned from tracking tens of thousands of admissions interactions over the past 8+ years is the more a counselor probes and digs, and the longer they can keep a conversation about a particular …

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Admissions, Closing, Conversion and Yield, Personalization, Sales Basics, Standing Out, Strategy · January 3, 2023

Are You Doing This Enough?

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readI continue to find that too often colleges and universities don’t give prospective students and their parents (at all stages) enough of this when sharing different things about their student experience and value …

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Admissions, First Impression, Standing Out, Travel Season · September 6, 2022

Travel Season Tips And Advice

By Jeremy Tiers, Senior Director of Admissions Services 5 minute readThis week I’ll be in the New York City area to lead my thirteenth and final summer training workshop.As you might imagine, fall travel season has been a popular topic lately, especially as I’ve been speaking with …

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Admissions, Creative Approaches, Standing Out, Storytelling · August 30, 2022

What Makes You Different Than Everybody Else?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readMost of the emails, letters, and brochures that colleges and universities are sending prospective students right now are filled with facts, figures, history, and blanket, generalized statements.You know the ones I’m …

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Admissions, Financial Aid, First Impression, Increasing Engagement, Personalization, Standing Out · June 14, 2022

What Do You Talk About First?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readOver the past month I’ve shared multiple articles that contain tips to help generate conversations with this next class of prospective students.One of the most common questions I get every summer is, “What do I talk …

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