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Psychology

Admissions, Conversion and Yield, Psychology, Strategy · December 7, 2021

You Need To Assume This

By Jeremy Tiers, Senior Director of Admissions Services2 minute readWe’ve talked before about why saying, “Reach out to me if you have any questions” is not an effective communication strategy with prospective students. It’s not direct or intentional enough.Oftentimes, even the most …

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Admissions, Conversion and Yield, Decision Time, Improving Customer Service, Psychology · October 12, 2021

Don’t Forget These 4 Things

By Jeremy Tiers, Senior Director of Admissions Services1 minute readStudents continue to choose their college (or in some cases where they’re going to visit or apply) because of a boyfriend, girlfriend, the weather, the dorm rooms, or even the food options.That might seem completely …

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Admissions, Psychology, Standing Out, Storytelling · August 24, 2021

Why Should They Choose Your School?

By Jeremy Tiers, Senior Director of Admissions Services3 minute read“You know how you always ask students what make them different? Tell us what makes y'all different. Why should I choose your school over anything else?”That quote from a high school junior appeared in a national …

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Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 3, 2021

Stop Saying These Three Words

By Jeremy Tiers, Senior Director of Admissions Services2 minute readConsidering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid.There are three words in particular that a lot of admissions counselors, …

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Admissions, Effective Questioning, Objections, Psychology · July 6, 2021

Getting Them To Share Any Hidden Objections

By Jeremy Tiers, Senior Director of Admissions Services2 minute readThroughout the year you want to find out why an inquiry who visited campus hasn’t applied, why a prospect is hesitating on coming to visit campus, or just in general why students aren’t engaging or taking any …

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