By Jeremy Tiers, Senior Director of Admissions Services 3 minute readIt’s a common frustration for admissions counselors every single winter. They email or text a group of seniors who showed some level of interest in their school last fall, and instead of a response (or an application …
12 Thoughts To Start Out 2022
By Jeremy Tiers, Senior Director of Admissions Services 2 minute readThe Christmas holiday break is a popular time to plan out new goals or reflect on the past twelve months.With 2022 upon us, here are some of the things I’ve been thinking about most when it comes to the Higher …
Are Your Communications Making Sense?
By Ethan Penland, Director of Admissions Services3 minute readDo you have a place on campus that all of your current students know about, and they have a catchy nickname for it? Or do you have a building on campus that has a specific name, but you shorten the name to an acronym when …
Helping You Personalize Your FAFSA Messages
By Jeremy Tiers, Senior Director of Admissions Services3 minute readIt’s October, which means colleges and universities have started flooding high school seniors and their families with FAFSA emails, letters, postcards, and text message reminders.What are you doing to make your …
Do You Know What They’re Really Thinking?
By Jeremy Tiers, Senior Director of Admissions Services3 minute readLet‘s talk about something you probably already know.This generation of prospective students thinks differently than a lot of college admissions and marketing professionals.I’m bringing this up because a …