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Increasing Engagement

Admissions, Conversion and Yield, E-Mail, Increasing Engagement · September 20, 2022

A Mistake I Keep Seeing In Communications

By Ethan Penland, Director of Admissions Services2 minute readDuring the fall each year I love the influx of prospective student communications that come to my inbox. As a “stealth inquiry” for many schools, I get the opportunity to read and see what new campaigns are being created to …

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Admissions, Improving Customer Service, Increasing Engagement · September 13, 2022

Students Say Talk About These Things First

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readHow many young people like starting conversations?If you just said “Zero”, “None” or something similar, I get it. Trying to find ways to immediately connect with today’s prospective student is definitely …

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Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 9, 2022

Stop Using These Three Words

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readConsidering how hard it is to get and keep another person’s attention these days, it’s important to know which words and phrases to avoid.There are three words in particular that a lot of admissions counselors and …

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Admissions, Financial Aid, First Impression, Increasing Engagement, Personalization, Standing Out · June 14, 2022

What Do You Talk About First?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readOver the past month I’ve shared multiple articles that contain tips to help generate conversations with this next class of prospective students.One of the most common questions I get every summer is, “What do I talk …

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Admissions, Building Trust, Campus Visit, E-Mail, Improving Customer Service, Increasing Engagement · May 24, 2022

Don’t Do These Two Things

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readLast week while I was in Orlando speaking at an admissions association’s annual conference, there was one question that multiple leaders asked me in different ways.It went something like this – “Jeremy, what are …

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