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Conversion and Yield

Admissions, Building Trust, Consistency, Conversion and Yield, Decision Time · February 9, 2021

Let’s Talk About College Decision-Making Factors

By Jeremy Tiers, Director of Admissions Services3 minute readDuring a recent training workshop we were talking about college decision-making factors – what students say is very important and what’s not that important. One of the counselors went on to ask me what will be different for …

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Admissions, Conversion and Yield, Decision Time, Standing Out, Storytelling · January 26, 2021

Two Super Important Questions They Need Answered

By Jeremy Tiers, Senior Director of Admissions Services4 minute readTwo years ago it was asking about fear, and in 2020 it was the importance of personalization. I really emphasized both of those topics during training workshops, conferences I spoke at, and on Twitter and LinkedIn …

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Admissions, Conversion and Yield, Decision Time, Effective Questioning · November 24, 2020

Ask Your Admits These 6 Questions

By Jeremy Tiers, Director of Admissions Services Most of the training workshops and fireside chats that I've led over the past month have included a discussion about the different groups of seniors that the admissions counselors were currently working with.One of those groups is …

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Admissions, Building Trust, Conversion and Yield, Improving Customer Service, Sales Basics, Standing Out, Virtual Events · September 22, 2020

What Would They Say About You?

By Jeremy Tiers, Director of Admissions Services Normally this time of year admissions teams would be having a lot of in-person conversations with prospective students. They’d be talking with students at their high schools or college fairs, and students would be visiting campus in sizeable …

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Admissions, Conversion and Yield, Decision Time, Preventing Melt · June 2, 2020

Stop Summer Melt – 6 Things You Can Do

By Jeremy Tiers, Director of Admissions Services    Over the past few years the conversation around summer melt (and how to prevent it) has expanded exponentially.The transition from high school to college tends to be incredibly overwhelming and confusing. Unfortunately most colleges …

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