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Conversion and Yield

Admissions, Conversion and Yield, Decision Time, Personalization, Storytelling · February 11, 2020

Wanted to Make Sure You’re Talking About These 3 Things

By Jeremy Tiers, Director of Admissions Services    College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors.The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …

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Admissions, Closing, Conversion and Yield, Effective Questioning · January 28, 2020

How You Can Help Students With Their College Decision

By Jeremy Tiers, Director of Admissions Services    In an article I wrote a couple of weeks ago I mentioned one of the reasons why more students are taking longer to make their college decisions.Too many colleges and universities are trying to skip steps and push prospective students to …

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Admissions, Conversion and Yield, Decision Time, Effective Questioning · December 17, 2019

Do You Know These 5 Things About Your Admits?

By Jeremy Tiers, Director of Admissions Services    A majority of the staff training workshops I led over the past month had a specific focus on yield. That included an in depth discussion about the different groups of students that the admissions counselors were currently dealing …

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Admissions, Conversion and Yield, Strategy · December 10, 2019

Getting Students to Choose Your School Over Their Other Options

By Jeremy Tiers, Director of Admissions Services    Soon after today’s high school student begins to explore their college options or takes a standardized test, that student and his or her parents/family are inundated by information from colleges and universities – Letters, emails, …

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Admissions, Conversion and Yield, Decision Time, Strategy · May 7, 2019

Readers Have Been Asking Me About This

By Jeremy Tiers, Director of Admissions Services      May 1 has come and gone. Whatever that particular date meant in your office, I’m guessing that you’re still dealing with a bunch of undecided, admitted seniors. Today I’m going to offer you some advice on how to proceed with that group …

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