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Conversion and Yield

Admissions, Conversion and Yield, Sales Basics · April 23, 2019

What to Do When a Student Picks Another School

By Jeremy Tiers, Director of Admissions Services    It’s late April, and just like last year at this time, a bunch of newsletter readers have reached out looking for advice on how to handle things when their admitted students pick another school.Seeing as how no admissions counselor is …

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Admissions, Conversion and Yield, Timeline · April 9, 2019

If You Want to Create Urgency…

By Jeremy Tiers, Director of Admissions Services    The topic for my article this week comes from a conversation I had with an Associate Director yesterday at SACAC. He wanted to pick my brain about creating urgency without pressuring his admitted but undecided students.His fear was …

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Admissions, Conversion and Yield, Effective Questioning · March 19, 2019

Stop Asking Them These Questions! Do This Instead

By Jeremy Tiers, Director of Admissions Services      A few months ago I told you to avoid using the words, “I was just…” in your recruiting conversations. If you missed that article, it’s definitely worth three minutes of your time and you can access it right here.The words you use …

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Admissions, Closing, Conversion and Yield, Psychology · February 26, 2019

Breaking a Tie Between Your School and Others

By Jeremy Tiers, Director of Admissions Services    If everything is pretty much apples to apples, how can you help your undecided admitted students break the tie in your school’s favor?One of the ways that I’ve shared with you before has to do with caring more than your competition. It …

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Admissions, Conversion and Yield, Creative Approaches · February 19, 2019

You Should Assume These 6 Things

By Jeremy Tiers, Director of Admissions Services      It’s that time of year when admitted students are telling admissions counselors, “You’re in my top 3,” or some version of that.In my experience, hearing a statement like that leads some counselors to assume everything is going …

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