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Conversion and Yield

Admissions, Conversion and Yield, Storytelling · January 22, 2019

How Often Will You Use This Yield Strategy?

By Jeremy Tiers, Director of Admissions Services      Tomorrow I’m off to Wisconsin to lead my fourth workshop of 2019. As you might imagine, talking about how to convert undecided students will be a big focus, just like it was in the previous three.Storytelling remains one of the …

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Admissions, Conversion and Yield, Improving Customer Service · December 18, 2018

2 Things Before You Go On Break

By Jeremy Tiers, Director of Admissions Services      As you finish up your final few days in the office for 2018, I’ve got two things I want you to think about.First, when you interact with prospective and admitted students and their parents in the coming weeks, be mindful that …

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Admissions, Consistency, Conversion and Yield, Psychology · November 13, 2018

How to Persuade Them Through Small Wins

By Jeremy Tiers, Director of Admissions Services  It’s important to take your time and lead prospective students through the process of understanding all the different reasons why they should want to choose your school over the other colleges on their list.That involves persuasion and …

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Admissions, Conversion and Yield, E-Mail, First Impression, Improving Customer Service, Letters, Standing Out · May 29, 2018

They’re Everywhere! More Recruiting Tips From My Travels

By Jeremy Tiers, Director of Admissions Services  What a way to end my spring travel. Last week started with 48 hours in Atlantic City during which I gave the keynote speech at NJACAC and presented a breakout session. Then it was home for 12 hours to sleep in my own bed and have breakfast …

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Admissions, Conversion and Yield, Decision Time · March 13, 2018

Are Your Admits Giving You These “Buying Signals?”

by Jeremy Tiers, Director of Admissions Services      It’s that time of year again for college admission professionals…aka crunch time.Everybody has their list of admitted students who have yet to deposit, and if you’re like most, you’re trying to connect with those students and …

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