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Conversion and Yield

Admissions, Closing, Conversion and Yield, Decision Time, Psychology · April 20, 2021

Signs That Your School Is Their Top Choice

By Jeremy Tiers, Director of Admissions Services3 minute readI’m often asked what the most successful college admissions counselors do differently.One thing that doesn’t get mentioned a lot is the ability to pinpoint signs of strong interest after a student has been admitted. As you …

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Admissions, Conversion and Yield, Creative Approaches, Decision Time, Standing Out · April 6, 2021

Send Your Admitted Students This Creative Message

By Jeremy Tiers, Director of Admissions Services4 minute readA few weeks ago I shared a strategy for dealing with unresponsive seniors in this article.Since then I’ve had a number of admissions counselors reach out to let me know they not only acted on my suggestion, but they’ve …

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Admissions, Closing, Conversion and Yield, Decision Time, Effective Questioning, Psychology · March 30, 2021

Don’t Make The Wrong Assumption

By Jeremy Tiers, Director of Admissions Services3 minute readHere’s an assumption that a lot of colleges, universities, and admissions counselors are currently making when it comes to their admitted student population. They believe this group of students has everything they need to make …

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Admissions, Conversion and Yield, Increasing Engagement, Standing Out, Storytelling · March 9, 2021

Don’t Forget! Facts Tell and Stories Sell

By Jeremy Tiers, Director of Admissions Services5 minute readEvery year around this time, I find myself saying the following statement a lot. If you want to generate more deposits and commitments from your admitted students, incorporate more storytelling and become a better …

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Admissions, Conversion and Yield, Decision Time, Strategy · March 2, 2021

Don’t Forget To Talk About These 4 Things

By Jeremy Tiers, Director of Admissions Services3 minute readCollege and universities love to share all kinds of facts and figures when they communicate with prospective students.The problem with that strategy is, facts tell and stories and feelings sell.To be clear, I’m not …

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