By Jeremy Tiers, Director of Admissions Services3 minute readCollege and universities love to share all kinds of facts and figures when they communicate with prospective students.The problem with that strategy is, facts tell and stories and feelings sell.To be clear, I’m not …
Casual Questions Get You A Better Response
By Jeremy Tiers, Director of Admissions Services1 minute read“A lot of students have been telling me they’re worried about making the wrong decision. How do you feel when you think about picking your college <First Name>?”If you haven’t asked your admitted students that …
Don’t Miss This Important Communication Tip
By Jeremy Tiers, Director of Admissions Services2 minute readOne of the biggest things I’ve talked about over the years is the importance of asking students (as well as parents and family members) direct and intentional questions. This should happen regularly during all stages of the …
Let’s Talk About College Decision-Making Factors
By Jeremy Tiers, Director of Admissions Services3 minute readDuring a recent training workshop we were talking about college decision-making factors – what students say is very important and what’s not that important. One of the counselors went on to ask me what will be different for …
If We’re Being Honest…
By Jeremy Tiers, Director of Admissions Services2 minute readIf we’re being honest, colleges and universities should be auditing their enrollment communications plan every single year. And I would also add that one of the primary goals for each message you send should be to create …