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Admissions, Effective Questioning, Increasing Engagement, Sales Basics · February 23, 2021

Casual Questions Get You A Better Response

By Jeremy Tiers, Director of Admissions Services

1 minute read

“A lot of students have been telling me they’re worried about making the wrong decision. How do you feel when you think about picking your college <First Name>?”

If you haven’t asked your admitted students that question, I encourage you to do it soon. Not only will it get their attention, but there’s a very good chance you’ll get some helpful feedback. Here’s why.

The language and tone are casual and conversational, the subject matter is relatable, and you’re being empathetic and personal when you ask about their feelings. Those aspects all rolled into a single question isn’t something that most prospective students hear regularly during from an admissions counselor or a college representative.

Instead, students often get hammered with information and language that’s full of big words and phrases, sounds overly formal, feels very impersonal, and ends with something like, “Let me know if you have any questions.”

Students have questions and things they want to talk about during every single stage of the college search process. And when you incorporate the aforementioned elements into your email, text message, phone call, or during a face-to-face interaction, magic happens.

In the words of one student, “Just talk to us like we’re your friend.”

The friendlier, more relaxed, and more relatable you sound and your questions are, the better the chances you’ll get a response or a reply. It really is that simple.

Got a question or comment about this article? Just hit reply or click here and ask me. And if you try this strategy out, let me know how it goes for you.

If this article was helpful, go ahead and forward it to someone else on your campus who you think might also benefit from reading it.

Filed Under: Admissions, Effective Questioning, Increasing Engagement, Sales Basics

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