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Sales Basics

Admissions, Building Trust, Increasing Engagement, Psychology, Sales Basics · June 30, 2020

The Importance of Context, and How to Give It

By Jeremy Tiers, Director of Admissions Services    Too often colleges and universities don’t give prospective students and parents enough context when sharing different parts of their school’s story and value proposition.How often have you heard something like, “We have professors that …

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Admissions, Campus Visit, Creative Approaches, Sales Basics, Virtual Events · June 23, 2020

5 Big No-No’s

By Jeremy Tiers, Director of Admissions Services    Lately I continue to find myself repeating the same important reminder to admissions counselors – it’s your job to lead prospective students (and their parents) through the college search process from start to finish.Far too many …

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Admissions, Building Trust, Collaboration, Consistency, Improving Customer Service, Increasing Engagement, Sales Basics · May 19, 2020

Lessons From ‘The Last Dance’

By Jeremy Tiers, Director of Admissions Services    For the past five Sundays I was glued to my TV from 9-11pm. Even if you’re not a sports or basketball fan, I’m guessing you know why.‘The Last Dance’ docuseries about Michael Jordan and the Chicago Bulls dynasty racked up some …

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Admissions, Professional Development, Sales Basics · May 12, 2020

This is a Core Part of Your Job

By Jeremy Tiers, Director of Admissions Services    Whenever we partner with a college or university, I head to campus to lead a recruiting workshop for their admissions team.  As you might imagine, that work is currently being done virtually/online. Part of that typically involves me …

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Admissions, Effective Questioning, Sales Basics · February 25, 2020

The Worst Question You Can Ask

By Jeremy Tiers, Director of Admissions Services    Last month I talked about paying close attention to the way that you start your sentences when you communicate with prospective students. Specifically, I gave you two key phrases to avoid.The same thing is important every time you ask …

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