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Sales Basics

Admissions, Increasing Engagement, Professional Development, Sales Basics, Standing Out · July 2, 2019

Little Things You Can Do That Will Make A Big Impact

By Jeremy Tiers, Director of Admissions Services      Little things, especially when they’re unexpected, can make a big impact.Case in point last weekend during our drive home from a trip to visit family. We were on the tail end of a 12-hour drive and stopped at McAlister’s for a quick …

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Admissions, Improving Customer Service, Sales Basics · May 28, 2019

They Want More Context From You

By Jeremy Tiers, Director of Admissions Services    Too often college admissions professionals don’t give prospective students and parents enough context when sharing different parts of their school’s story and value proposition.Here’s what I mean. A lot of admissions counselors start a …

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Admissions, Conversion and Yield, Sales Basics · April 23, 2019

What to Do When a Student Picks Another School

By Jeremy Tiers, Director of Admissions Services    It’s late April, and just like last year at this time, a bunch of newsletter readers have reached out looking for advice on how to handle things when their admitted students pick another school.Seeing as how no admissions counselor is …

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Admissions, First Impression, Professional Development, Sales Basics · October 2, 2018

NACAC and Why This One Thing Matters So Much!

By Jeremy Tiers, Director of Admissions Services    If you read my newsletter frequently, then you know I’m always on the lookout for real life examples with practical applications that I can turn into articles. I even have a friend who’s an Executive Director of Admissions who asks me each …

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Admissions, Professional Development, Sales Basics · May 22, 2018

What’s Your Answer to This Important Question?

By Jeremy Tiers, Director of Admissions Services  Delivering better, more consistent customer service continues to be one of the biggest concerns that college admission and enrollment management leaders voice to me.Ten years ago if a prospective student had a really bad campus visit, …

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