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Sales Basics

Admissions, Conversion and Yield, Psychology, Sales Basics · December 19, 2017

Something Different That I Need You to Read

by Jeremy Tiers, Director of Admissions Services      It’s 11:53pm EST on Thursday night and I just pulled out my MacBook in-flight on my way home to Indianapolis.You won’t read this article for a few days but I just can’t get these thoughts out of my mind, so I’m going to start …

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Admissions, Repetition, Sales Basics · October 24, 2017

The Incredible Value of THIS

By Jeremy Tiers, Director of Admissions ServicesAccording to the Associated Press, attention spans have shrunk by 50% over the past decade.Depending on which publication you read, the average attention span is now between 7 and 9 seconds long.That means prospective students will forget a …

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Admissions, Psychology, Sales Basics · October 3, 2017

Are You Helping Them Make the Connection?

By Jeremy Tiers, Director of Admissions ServicesStorytelling is one of the first topics I discuss when I lead a training workshop for an admissions staff or a group of tour guides.Everyone has a story, and everything can be a story.Stories persuade people and they can also help you …

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Admissions, Professional Development, Sales Basics · August 1, 2017

One is Good, One is Bad. Which One Are You?

By Jeremy Tiers, Director of Admissions ServicesI can’t believe that August is already here…wow! Hopefully you’ve enjoyed your summer so far. I’ve been traveling like crazy, having visited 8 states over the past 7 weeks. And this month I’ll be leading admissions workshops on 7 more …

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Admissions, E-Mail, Letters, Psychology, Sales Basics · June 27, 2017

The Power of ‘3’ When You Recruit Students

By Jeremy Tiers, Director of Admissions ServicesDuring my travels this month, I’ve heard from a number of admissions counselors who are trying to figure out how to best connect with today’s teenage prospect. Everyone wants a competitive edge as they begin to build relationships with this next …

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