By Jeremy Tiers, Senior Director of Admissions Services1 minute readIn last week’s article, I made the statement that successfully recruiting your next class of students ultimately comes down to consistently doing 10 or 11 little things well.One of the key pieces of data we continue …
Stop Saying These Three Words
By Jeremy Tiers, Senior Director of Admissions Services2 minute readConsidering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid.There are three words in particular that a lot of admissions counselors, …
Stop Making This Mistake
By Jeremy Tiers, Senior Director of Admissions Services2 minute readIn the words of one rising high school senior, “We don't want college search pamphlets, flyers, and emails with a list of majors and every other kind of information on it. We want something shorter and more …
Focus On Getting Their Attention First
By Jeremy Tiers, Director of Admissions Services3 minute readLast week we talked about the importance of early personalized communication with rising seniors. If you missed that article, I encourage you to read it here.There’s a better than average chance that what you send this …
Short Attention Spans Are Everywhere
By Jeremy Tiers, Director of Admissions Services2 minute readIn case you haven’t already heard, the human attention span has fallen to an all-time low of eight seconds – that’s one second lower than a goldfish.Our brains just can’t keep up with the amount of content and information …