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Building Trust

Admissions, Building Trust, Consistency, Conversion and Yield, Decision Time · February 9, 2021

Let’s Talk About College Decision-Making Factors

By Jeremy Tiers, Director of Admissions Services3 minute readDuring a recent training workshop we were talking about college decision-making factors – what students say is very important and what’s not that important. One of the counselors went on to ask me what will be different for …

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Admissions, Building Trust, Conversion and Yield, Improving Customer Service, Sales Basics, Standing Out, Virtual Events · September 22, 2020

What Would They Say About You?

By Jeremy Tiers, Director of Admissions Services Normally this time of year admissions teams would be having a lot of in-person conversations with prospective students. They’d be talking with students at their high schools or college fairs, and students would be visiting campus in sizeable …

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Admissions, Building Trust, Timeline · July 14, 2020

Don’t Forget to Talk About These Two Things

By Jeremy Tiers, Director of Admissions Services    Last month I shared an article with a list of questions that you should ask rising seniors if you want to get them talking. One of those questions was, “Walk me through how you’re going to make your college decision.”Ask most teenagers …

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Admissions, Building Trust, Increasing Engagement, Psychology, Sales Basics · June 30, 2020

The Importance of Context, and How to Give It

By Jeremy Tiers, Director of Admissions Services    Too often colleges and universities don’t give prospective students and parents enough context when sharing different parts of their school’s story and value proposition.How often have you heard something like, “We have professors that …

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Admissions, Building Trust, Collaboration, Consistency, Improving Customer Service, Increasing Engagement, Sales Basics · May 19, 2020

Lessons From ‘The Last Dance’

By Jeremy Tiers, Director of Admissions Services    For the past five Sundays I was glued to my TV from 9-11pm. Even if you’re not a sports or basketball fan, I’m guessing you know why.‘The Last Dance’ docuseries about Michael Jordan and the Chicago Bulls dynasty racked up some …

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