by Mandy Green, Busy CoachHey Coach,One of the biggest and most detrimental mistakes a coach can make is relying on bad or inconsistent messaging to recruit this generation of recruits.Whether you like it or not, you are in the business of marketing your program.That means, you need …
What’s Your Recruiting Recipe? Is it Working?
by Greg Carroll, Tudor Collegiate StrategiesI will be the first to admit that as individual skill sets go, I’m not a great cook. Cooking has simply never been something I took time to learn or ever worried too much about. Sandwiches, frozen pizza, and lots of pasta have been staples from my …
This Might Surprise You
By Jeremy Tiers, Senior Director of Admissions Services 2 minute readDuring a recent yield workshop we were talking about college decision-making factors – specifically what that school’s freshmen said mattered the most, and the least, when they made their final choice.The number one …
There’s a Story to Tell
by Jayson Schmidt, PreseasonYour program is a brand.I’ve been a clanging cymbal for the better part of five months, telling you that (whether you like it or not), everything within your program creates a brand:Win/loss record Demeanor on the phone Email frequency to recruits …
Four Simple Ways to Restart Recruiting Conversations
As I stress the importance of ongoing, consistent outbound messaging with your prospects, the reality remains that there are lulls in the back-and-forth conversation happening between you and your recruit.Why? Because you're human, and they're human. And as humans, you get distracted, bored or …