More college coaches, athletic departments, and admissions departments need to do what the state of Nebraska is doing.They're owning who they are (or at least who many of think they are).It's their new national ad campaign promoting their state by stating a warning: "Honestly, it's not for …
The Case for Getting Your Prospect to Talk Negative About You
From a really young age, we are taught to earn the trust of those around us.We want them to like us, and say only good things about us to anyone they might meet. We want positive words, positive vibes, and positive results.Positive, positive, positive.Here's why that might not be such a …
YouTube Star Dan TDM Owns the Brains of Your Future Recruits
O.K., Coach, here's the deal: I "took one for the team" this past weekend ('team' being the Tudor family) and took my 11 year old son to see his favorite celebrity. Dan TDM. Come down the rabbit hole with me a minute. If you do, I promise you're going to come away with lots of good recruiting …
The Unending Agony of Being In Your Prospect’s Top Five
Don't get me wrong:Being "in" their top five college choices is better than not being in their top five. At least in theory.The thing is, we're finding that being listed in a prospect's "top five" isn't what it used to be. In the good 'ol days, being listed in a recruit's top five was the …
The Little Known Power Paradox in College Recruiting
Dr. Dacher Keltner is a researcher that studies the science of emotions.His latest book, The Power Paradox, centers around how individuals acquire power, and how they can influence those around them.Since one of the primary jobs of a college recruiter is to be viewed as a trusted power by …