by Mandy Green, Busy Coach
One of the biggest and most detrimental mistakes a coach can make is relying on bad or inconsistent messaging to recruit this generation of recruits.
Whether you like it or not, you are in the business of marketing your program.
That means, you need to be dedicated to creating content through emails, letters, social media, texting, and on phone calls that speak to your recruits, their parents, or coaches, grab their attention, and MAKE them want to respond.
Just because you sat down and wrote an email, sent a checking-in text, put a social media post together, and threw it on Instagram doesn’t mean you’re all set on selling your program and getting your recruit closer to committing to you.
Before you create any more content for your recruits or their parents…I want to ask you something.
How confident are you in your messaging?
Because here’s the thing. Your messaging is at the core of EVERYTHING you do in you with recruiting.
…You want consistent and well qualified leads? Your messaging is key in achieving that.
…You want to attract the right kind of recruits to your program? It’s all in the messaging.
…You want a higher caliber athlete? You need to get your messaging right before you do that.
If your message or content is off somewhere (maybe you know exactly where the “problem” is or maybe you can’t quite put your finger on it), your recruiting will be impacted.
If you’re not quite sure if your messaging needs fixing, here are some telling signs:
- Your content doesn’t seem to cut through the noise, even though you are good at what you do, you know your stuff, and you do it with passion. But none of this good stuff leads to more conversations, engagement, on-campus visits, or commitments.
- You can’t seem to simply explain what you do that is different than how everybody else does it and why anyone should want what you have over your competitors. As a results, your content ends up confusing, bland, indistinguishable from everyone else’s; or simply doesn’t resonate with the recruits you want to attract.
- You feel like there’s something off with your content and message but have no idea what it is. Pushing out more and more content is just not cutting it, but you’re lost on what to do next.
- There is a plateau in either the amount of recruits responding or with the amount of campus visits you are getting, or both, no matter what level you’re at — at a Power 5 program, at a JUCO, or anywhere in between. Your message is starting to feel old, but you’re not sure how to evolve it.
If you’re experiencing even 1 of these 4 problems, then I encourage you to reach out to one of us here at Tudor Collegiate Strategies. The help we can provide will be a game changer.
Dan Tudor’s Total Recruiting Solution has helped thousands of coaches fix their messaging and he has created this to help you walk away with tangible recruiting wins.
You’ll know exactly what to say and how to say it and we are here to help guide you all along the way.
Mandy Green is a key part of the team at Tudor Collegiate Strategies helping college coaches craft winning recruiting messages. If you’re interested in seeing how our staff might be able to help you too, email Mandy at firstname.lastname@example.org.