What gets you to respond to a text message from someone you don't know?What gets you to take a chance on a new restaurant you've heard about near campus?Why do you engage with a stranger who comes up to you and asks for directions?And, why do those cheesy informercials offer you two of …
40 Ways to Craft Better Recruiting Stories for Your Prospects
Not all will apply to you, but most of them will.Decide what your brand is all about. Define it. List three things you know your recruits don't care about. Stop talking about those things. Immediately. Every year, read two books about marketing, sales, communication or branding. Start …
Are There Enough Nouns in YOUR Recruiting Message?
Many college coaches don't appreciate the need for using the right language in their recruiting messages to their teenage prospects, but politicians sure do.There may be no other endeavor in the world more centered on the right language, used at the right time, in order to elicit a specific …
Recruiting Lessons From the Sticky Note on the Hotel Bed
When you’re a tired traveler, and you’re virtually immune to all forms of marketing that a hotel chain can throw out you, their sales message needs to be simple.It needs to hit you over the head, and get straight to the point if they have any hope of making you remember them from the other two …
Fast Food Menu Mayhem and Your Recruiting Message
It hurts your eyes, doesn't it?It's a visual overload. This fast food restaurant I drove past recently doesn't know when to say when, when it comes to their menu.They've used every available square inch of their available frontage to show nearly everything on their menu. From Philly …