Because with this generation you recruit, getting to the point gets it remembered.In one of our latest research focus group surveys with incoming college freshmen, 68% told us that the recruiting messages they received from coaches were too large, confusing to read, had lots of information that …
Getting Prospects to Reply to Your First Recruiting Message
What gets you to respond to a text message from someone you don't know?What gets you to take a chance on a new restaurant you've heard about near campus?Why do you engage with a stranger who comes up to you and asks for directions?And, why do those cheesy informercials offer you two of …
40 Ways to Craft Better Recruiting Stories for Your Prospects
Not all will apply to you, but most of them will.Decide what your brand is all about. Define it. List three things you know your recruits don't care about. Stop talking about those things. Immediately. Every year, read two books about marketing, sales, communication or branding. Start …
Are There Enough Nouns in YOUR Recruiting Message?
Many college coaches don't appreciate the need for using the right language in their recruiting messages to their teenage prospects, but politicians sure do.There may be no other endeavor in the world more centered on the right language, used at the right time, in order to elicit a specific …
Recruiting Lessons From the Sticky Note on the Hotel Bed
When you’re a tired traveler, and you’re virtually immune to all forms of marketing that a hotel chain can throw out you, their sales message needs to be simple.It needs to hit you over the head, and get straight to the point if they have any hope of making you remember them from the other two …