Time and time again, coaches hear athletes talk about the actions they're going to be taking as the recruiting process moves forward.They seem excited, and why not? You're another college coach who just reached out and heaped praise on them for how well they're doing in their sport, and are …
Using This Sales Technique to Be a Recruiting ‘Survivor’
You can have your Game of Thrones.For the last twenty years, Survivor has been appointment television at our house. It was the first reality show ever, and has never failed to entertain. The fact that you get to see real people interact with each other under extreme circumstances teaches you a …
Why Smart Recruiters Should Stop Combining Their Restaurant Food
I like Mexican food.I also like Italian food.So why is it, when I see a sign like this one, do I automatically discount it as something 'less than special'?Or, maybe it's just me. Maybe you like businesses that combine two completely separate categories into one convenient location. …
We’re Good at ‘Now’, and That’s a Problem for Recruiters
Diets are hard.I'm in o.k. shape, but I've gone through periods where I think to myself, "I can be in even better shape if I just watch what I eat, or skip a meal, every day for the next two or three months.Things go fine at first, but after a week or two, I tend to struggle with the same …
Two Times More Persuasion Power With These Four Words
Interesting words and phrases that equal better results fascinate me.Years ago, we published our well known article about the power of "because", and coaches who have incorporated it into their recruiting language have seen big increases in their ability to get recruits to give them an answer to …