Creating the right feelings in the mind – and heart – of your prospect.Is it an important factor in the recruiting process?You bet it is.Several national studies we've authored over the past two decades reveal one solid fact that every college coach should be aware of when it comes to …
Why a Picture On Your Campus Can Be Worth a Thousand Words
by Greg Carroll, Tudor Collegiate Strategies Can you even remember what it was like before taking a picture was as simple as pulling out your phone, pointing, and taking the shot? I won’t even begin to talk about loading film, getting it “developed” and all that goes with that storyline because …
Building Anticipation – Instead of Anxiety – When You’re Recruiting
Think about it, Coach:If we can define anxiety as "experiencing failure in advance of it happening", then the opposite definition must be true also, right?I'm talking about anticipation. When you're anticipating something, it's usually because you just can't wait for it to happen. Buying …
Reading Your Prospect’s Crunch Time Buying Signals
Now that a new school year is well under way, the real big wins (or big losses) are starting to happen for college programs.Coaches all over the country are entering the crucial weeks of the battle for this year's recruiting class, and even getting early positive (or negative) signs for the next …
Prospect Interest – Without Action – Is a Red Flag
Time and time again, coaches hear athletes talk about the actions they're going to be taking as the recruiting process moves forward.They seem excited, and why not? You're another college coach who just reached out and heaped praise on them for how well they're doing in their sport, and are …