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Psychology

Persuasion, Psychology · February 13, 2017

Should Coaches Recruit Prospects Who Don’t Love Them?

At some point during the recruiting process, coaches will try to figure out their recruit.How interested are they? What's their big key to picking a college?And, the inevitable question: "Does he or she love our program and our school?"Because as a coach, do you really want to recruit a …

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Decision, Psychology · February 6, 2017

Your Prospect and Their Discovery Fatigue

We have only so much attention span.I know I do, anyway. I think I'm a fairly curious person who likes to learn new things.I remember when I started to download music onto my first iPod: It was magical. I was cramming my device full of just about any music I could find. 700+ songs within two …

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Psychology · January 30, 2017

Ball Don’t Lie

Bill Lynch, Front RushAs athletes, we rely on instinctual decision making - our ability to make split-second judgments.  Should I pull up on a fast break or drive to the basket? Should I swing at this pitch? Where do I think this fly ball is going to land?We’ve trained and sharpened these …

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Language, Phone Calls, Psychology · January 21, 2017

The Logic Behind Your Prospect’s Dislike of Phone Calls

The coach's hand went up in the middle of one of my recruiting workshops on a campus recently."Here's what's frustrating", he said. "If I text my prospects, or send them a direct message on Twitter or Snapchat, they'll talk to me for an hour or more. But if I try to call them, it'll usually go …

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First Contact, Psychology, Recruiting · October 24, 2016

When Logic Fails with Your Recruit – and Why

I'm the most logical guy I know.Seriously, I seldom make a mistake. I'm always pretty rational, and fairly grounded in reality. Just ask me, and I'll tell you: I make pretty good decisions, and do it the right way.Except when it comes to my justification for what shoes to keep wearing. And, …

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