At some point during the recruiting process, coaches will try to figure out their recruit.How interested are they? What's their big key to picking a college?And, the inevitable question: "Does he or she love our program and our school?"Because as a coach, do you really want to recruit a …
Your Prospect and Their Discovery Fatigue
We have only so much attention span.I know I do, anyway. I think I'm a fairly curious person who likes to learn new things.I remember when I started to download music onto my first iPod: It was magical. I was cramming my device full of just about any music I could find. 700+ songs within two …
Ball Don’t Lie
Bill Lynch, Front RushAs athletes, we rely on instinctual decision making - our ability to make split-second judgments. Should I pull up on a fast break or drive to the basket? Should I swing at this pitch? Where do I think this fly ball is going to land?We’ve trained and sharpened these …
The Logic Behind Your Prospect’s Dislike of Phone Calls
The coach's hand went up in the middle of one of my recruiting workshops on a campus recently."Here's what's frustrating", he said. "If I text my prospects, or send them a direct message on Twitter or Snapchat, they'll talk to me for an hour or more. But if I try to call them, it'll usually go …
When Logic Fails with Your Recruit – and Why
I'm the most logical guy I know.Seriously, I seldom make a mistake. I'm always pretty rational, and fairly grounded in reality. Just ask me, and I'll tell you: I make pretty good decisions, and do it the right way.Except when it comes to my justification for what shoes to keep wearing. And, …

