When we think of things that are perfect in our lives, its a pretty short list. Even something simple like finding clothes that fit just right can be a challenge, much less finding the "perfect" college to spend four years at as a student-athlete. To rise to the level of “perfection”, several …
How Should You Convince Your Prospect to Choose You?
In the quest to inform their prospects, many coaches paralyze them.And they have help. When the typical high school student-athlete begins to explore college options, takes the SAT or ACT, or is identified by a college coach and the recruiting process begins, that teenager - and his or her …
The Logic Behind Your Prospect’s Dislike of Phone Calls
The coach's hand went up in the middle of one of my recruiting workshops on a campus recently."Here's what's frustrating", he said. "If I text my prospects, or send them a direct message on Twitter or Snapchat, they'll talk to me for an hour or more. But if I try to call them, it'll usually go …
Hit Em’ Where it Counts!
by Nicole Sohanic, Front RushLong gone are the days of snail mail and email correspondence as the main tools of communication. Historically messaging apps had a tone of being too casual and lacking in professionalism. Times sure have changed. Being the main medium of communication among ‘kids …
Are There Enough Nouns in YOUR Recruiting Message?
Many college coaches don't appreciate the need for using the right language in their recruiting messages to their teenage prospects, but politicians sure do.There may be no other endeavor in the world more centered on the right language, used at the right time, in order to elicit a specific …