by Mandy Green, Busy Coach
As you know if you have been following me for a while, I am all about finding simple ways to leverage your time and results.
Today, I have a tip that can supercharge your recruiting efforts.
So, here’s a surprising fact – being too smart might be costing you recruits!
Research reveals that people are more likely to engage from those who communicate at a 4th or 5th-grade level.
It sounds wild, but consider this,
Obama spoke at a 9th-grade level,
George Bush at a 7th grade level,
… and Trump? He spoke at a 4th grade level. It increased his authenticity and connection with his audience.
Now, this isn’t about politics AT ALL, it’s about communication.
The key takeaway here isn’t to dumb down your content to your recruits, but to simplify it.
Because a confused mind never buys (or engages).
In fact, it’s suggested that because Trump spoke at a 4th-grade level, it increased his authenticity and connection with his audience.
So, when you’re speaking to recruits and their families while on a campus visit, on the phone, or in emails, aim for clarity and simplicity in your language.
A handy free resource for this is Hemingwayapp.com.
It’s great at showing you exactly what grade level you’re speaking or writing at.
Make it easy for people to understand your message and watch your recruiting engagement begin to soar!
Need more tips for how to be more effective in your recruiting? Reach out to Mandy Green to set up a strategy call at email@example.com.