So much has changed over the past two decades when it comes to email use in recruiting, it boggles the mind.I remember back in the early 2000's when we had to work hard to get college coaches to use email in their recruiting. Not "hey, this is a good idea, you should try it"...I'm talking about …
What Is YOUR Value Statement, Coach?
by Greg Carroll, Tudor Collegiate Strategies What is your value statement? I thought about trying to ease into this conversation with some catchy lead but just like there’s a need for you to grab the attention of your recruits I thought a frontal assault on a short discussion about your program’s …
Why Being Their Perfect Fit is Far From Perfect Recruiting
When we think of things that are perfect in our lives, its a pretty short list. Even something simple like finding clothes that fit just right can be a challenge, much less finding the "perfect" college to spend four years at as a student-athlete. To rise to the level of “perfection”, several …
How Should You Convince Your Prospect to Choose You?
In the quest to inform their prospects, many coaches paralyze them.And they have help. When the typical high school student-athlete begins to explore college options, takes the SAT or ACT, or is identified by a college coach and the recruiting process begins, that teenager - and his or her …
The Logic Behind Your Prospect’s Dislike of Phone Calls
The coach's hand went up in the middle of one of my recruiting workshops on a campus recently."Here's what's frustrating", he said. "If I text my prospects, or send them a direct message on Twitter or Snapchat, they'll talk to me for an hour or more. But if I try to call them, it'll usually go …