What gets you to respond to a text message from someone you don't know?What gets you to take a chance on a new restaurant you've heard about near campus?Why do you engage with a stranger who comes up to you and asks for directions?And, why do those cheesy informercials offer you two of …
Are Our Devices Actually Smart?
by Ken Whittaker, Front RushYou probably hear about smart devices all the time: smartphones, smart TV, smartwatches and fitness trackers, smart lightbulbs etc. So when did all of our other devices become dumb and these new devices become smart? And what exactly is the criteria for something to …
When Logic Fails with Your Recruit – and Why
I'm the most logical guy I know.Seriously, I seldom make a mistake. I'm always pretty rational, and fairly grounded in reality. Just ask me, and I'll tell you: I make pretty good decisions, and do it the right way.Except when it comes to my justification for what shoes to keep wearing. And, …
4 Things to Avoid During Your First Contact with Recruits
As I've explained many coaches over the years, coaches are "process oriented".Most of you have instinctively developed a mental to-do list with new prospects: What you want to see happen, in what order, and by what time.And therein lies the problem. Not the fact that you want to …
Confirming Your New Prospect’s Interest: How Do You Know If They’re Serious?
Earlier this week, two clients (different division levels, different sports) posed the same question that is probably on the mind of a lot of college coaches putting together a new recruiting class:"How do I find out if they're serious about us or not?"That's a legitimate question, …