This is the time of year when college coaches begin to lose a little hope.That robust list of new recruits has received their first one or two contacts from a coaching staff, but things have fizzled...they haven't replied. And that means coaches are trying to figure out what direction to …
Getting Prospects to Reply to Your First Recruiting Message
What gets you to respond to a text message from someone you don't know?What gets you to take a chance on a new restaurant you've heard about near campus?Why do you engage with a stranger who comes up to you and asks for directions?And, why do those cheesy informercials offer you two of …
Are Our Devices Actually Smart?
by Ken Whittaker, Front RushYou probably hear about smart devices all the time: smartphones, smart TV, smartwatches and fitness trackers, smart lightbulbs etc. So when did all of our other devices become dumb and these new devices become smart? And what exactly is the criteria for something to …
When Logic Fails with Your Recruit – and Why
I'm the most logical guy I know.Seriously, I seldom make a mistake. I'm always pretty rational, and fairly grounded in reality. Just ask me, and I'll tell you: I make pretty good decisions, and do it the right way.Except when it comes to my justification for what shoes to keep wearing. And, …
4 Things to Avoid During Your First Contact with Recruits
As I've explained many coaches over the years, coaches are "process oriented".Most of you have instinctively developed a mental to-do list with new prospects: What you want to see happen, in what order, and by what time.And therein lies the problem. Not the fact that you want to …