I like Mexican food.I also like Italian food.So why is it, when I see a sign like this one, do I automatically discount it as something 'less than special'?Or, maybe it's just me. Maybe you like businesses that combine two completely separate categories into one convenient location. …
We’re Good at ‘Now’, and That’s a Problem for Recruiters
Diets are hard.I'm in o.k. shape, but I've gone through periods where I think to myself, "I can be in even better shape if I just watch what I eat, or skip a meal, every day for the next two or three months.Things go fine at first, but after a week or two, I tend to struggle with the same …
Two Times More Persuasion Power With These Four Words
Interesting words and phrases that equal better results fascinate me.Years ago, we published our well known article about the power of "because", and coaches who have incorporated it into their recruiting language have seen big increases in their ability to get recruits to give them an answer to …
Should Coaches Recruit Prospects Who Don’t Love Them?
At some point during the recruiting process, coaches will try to figure out their recruit.How interested are they? What's their big key to picking a college?And, the inevitable question: "Does he or she love our program and our school?"Because as a coach, do you really want to recruit a …
Your Prospect and Their Discovery Fatigue
We have only so much attention span.I know I do, anyway. I think I'm a fairly curious person who likes to learn new things.I remember when I started to download music onto my first iPod: It was magical. I was cramming my device full of just about any music I could find. 700+ songs within two …