Your prospects have grown up using text messaging as one of the primary tools for communicating with their friends.That has certain consequences for you as a college coach who is recruiting this generation of prospects.Of all the mistakes you can make as a college coach engaged in that …
How to Write a Next-Generation Recruiting Letter
One of the most naive mistakes college coaches are making today is not sending hard-copy, old fashioned letters to recruits.And many of those that are fail to do it correctly.The result? Lack of response, which leads coaches to believe that letters don't get read. (Our clients know …
Why Shorter Recruiting Messages Are Better
Because with this generation you recruit, getting to the point gets it remembered.In one of our latest research focus group surveys with incoming college freshmen, 68% told us that the recruiting messages they received from coaches were too large, confusing to read, had lots of information that …
Getting Prospects to Reply to Your First Recruiting Message
What gets you to respond to a text message from someone you don't know?What gets you to take a chance on a new restaurant you've heard about near campus?Why do you engage with a stranger who comes up to you and asks for directions?And, why do those cheesy informercials offer you two of …
40 Ways to Craft Better Recruiting Stories for Your Prospects
Not all will apply to you, but most of them will.Decide what your brand is all about. Define it. List three things you know your recruits don't care about. Stop talking about those things. Immediately. Every year, read two books about marketing, sales, communication or branding. Start …