Many college coaches don't appreciate the need for using the right language in their recruiting messages to their teenage prospects, but politicians sure do.There may be no other endeavor in the world more centered on the right language, used at the right time, in order to elicit a specific …
Recruiting Lessons From the Sticky Note on the Hotel Bed
When you’re a tired traveler, and you’re virtually immune to all forms of marketing that a hotel chain can throw out you, their sales message needs to be simple.It needs to hit you over the head, and get straight to the point if they have any hope of making you remember them from the other two …
Fast Food Menu Mayhem and Your Recruiting Message
It hurts your eyes, doesn't it?It's a visual overload. This fast food restaurant I drove past recently doesn't know when to say when, when it comes to their menu.They've used every available square inch of their available frontage to show nearly everything on their menu. From Philly …
The Incredible Value of Repetition in Your Recruiting Message
Somewhere on the bottle of shampoo you have in your shower, there is a tried and true line of instruction that was developed decades ago as a way to get consumers to run out of the product sooner, thereby raising profits through the corresponding increased shampoo sales."Lather, rinse, …
Six Strategies for Constructing Winning Recruiting Messages
I've made the case for years that coaches are actually professional sales people - who also happen to get to coach.I'm going to add another job responsibility to your title: Expert recruiting message writer.It's not an option any longer, actually. Think about it...this generation of …