Over the years, we've focused a lot on the negative aspects of recruiting.What not to do.Today, we're staying positive. We're focusing on your recruiting letters and emails, and how to get your prospects to pay more attention to them. Because the more effective you are in your writing, the …
More Ideas on Incorporating Headlines Into Your Recruiting Message
If you believe that the principle of using headlines in your recruiting message makes sense, but you don't know how exactly you'd incorporate those concepts into your letters and emails, I wanted to pass along some ideas to help you get started:Make your headline ask a question or promise …
Using Headlines to Captivate Your Prospect
Is it possible to get a prospect to read a LOT of information about your program and school?Maybe...if you have a headline like the one I found while tumbing through a magazine on an airplane earlier this week.Here it is:The headline is brilliant: "It is against international law to …
New Findings: Paper Beats Digital for Recruiting Message Impact
The thinking over the past few years has been this:"I'm a college coach who wants to make the biggest impact with the best prospects. And that means I need to focus on technology to communicate with them."Sure, there's some truth to that. Technology, such as email, Dartfish, Twitter, Front …
5 Reasons Why Inciting Your Prospects is a Great Idea
Any good movie that you've ever seen has had one key element. And, its something that you need to add in to all of your recruiting messages.I'm going to teach you how to do it today.I'm talking about inciting your prospects when they're reading one of your letters or emails. If you've ever …