Every September 1st, college coaches begin the annual ritual of contacting a new class of prospects.Of course, depending upon your sport and division level, you may have had "contact" prior to September 1st of a prospect's Junior year, but most coaches look at that date as significant since it …
Why Your Recruiting Message Needs More Verbs, Less Adjectives
One of the concepts we'll be talking about at the upcoming National Collegiate Recruiting Conference is the right way, and the wrong way, to communicate with this generation of recruits.And a lot of what separates a successful message from one that gets ignored revolves around the way you as a …
Six Surprising Ways YOU Can Be More Interesting to Your Recruits
The majority of college coaches have now embraced social media, creating better messages for their recruits, and a host of other writing challenges.The biggest challenge in the process? Coming up with something interesting to say.Furthermore, there’s the challenge of writing things in a way …
7 Ways to Restructure Your Game Recap Messages
You are probably sending your recruits some information about you and your program that you are really proud of.And you're missing a golden opportunity.Why?Because they aren't reading the way you're hoping (or assuming) they are reading it.I'm talking about your game and season …
How to Use Headlines to Keep Your Prospect’s Attention
In the give-it-to-me-quick-just-the-facts world that we (and your prospects) live in, what and how you communicate is crucial.Think about it: How easy it to tune something out that isn't worded just the way we want it? Or skip reading something that isn't easy to read visually?Most …